Role: Art Direction, Visual Design, ProductionMicrosoft was looking to mobilize their Cloud Computing website to showcase Cloud’s offerings to mobile users. Not only would the mobile site would feature videos, case studies, and product information, but it would also be a portal for users to set up their own news preferences, dictating what sources they would like their news to be fed from, filter their news by keywords, get sms updates as frequently as they would like, comment and reply to posts, and share the information with the world (via email, Facebook, and Twitter).
We kept the architecture of the mobile site simple and linear. The user would not have to enter any information about him/herself to set up preferences. Once the rss news feed is set up, the site will recognize their mobile device and deliver personalized news to the user’s phone.